Barilla gay ad

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Gay rights activists in Italy have launched a boycott of the world's leading pasta maker after its chairman said he would only portray the "classic family" in his advertisements and, if people objected to that, they should feel free to eat a different kind of pasta. Guido Barilla, who controls the fourth-generation Barilla Group family business with his two brothers, sparked outrage among activists, consumers and some politicians when he said he would not consider using a gay family to advertise Barilla pasta. Asked what effect he thought his attitude would have on gay consumers of pasta, Barilla said: "Well, if they like our pasta and our message they will eat it; if they don't like it and they don't like what we say they will … eat another. In response, Aurelio Mancuso, chairman of Equality Italia, accused Barilla of being deliberately provocative. Within hours, the hashtag 'boicotta-barilla' was trending on Twitter.
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Barilla and Gay Families: 18 Months Later, Does the Pasta Company Really Care? (VIDEO)

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In First Gay-Friendly Ad, Son Comes Out Over Pasta in Italy | Time

Two pasta companies are sparring over gay rights after Barilla Chairman Guido Barilla told an Italian radio station on Wednesday that his company would never run an ad featuring a same-sex couple. Bertolli Germany quickly responded with an ad that translates to " pasta and love for all ," including pairs of the same types of pasta walking side-by-side down a spoon. The new ad, which was posted on Facebook , already has over 3, likes. It's not the company's first pro-equality ad, either, according to AdWeek. Bertolli U.
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Barilla exec apologizes for remarks on gays

Photo credit: Ari Bendersky aribendersky. If they had a problem with that, said its chairman, they could eat another brand of pasta. I pity the fool who messes with the purchasing power of the LGBT community. I would never make a spot with a homosexual family. Not out of a lack of respect but because I do not see it like they do.
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As an Italian-American mom, some of my favorite memories are of sitting around the dinner table with my husband and our three sons on Sunday after Church. Lots of tomato sauce, lots of laughs and lots of Barilla. In fact, there are several boxes of Barilla sitting in my cabinet right now. That is about to change.
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